![Garmin® Global Winter Training Campaign Goes Live]( "Garmin® Global Winter Training Campaign Goes Live")
SCHAFFHAUSEN, Switzerland–(EON: Enhanced Online News)–Garmin International inc., a unit of Garmin ltd. (NASDAQ: GRMN), the global leader in satellite navigation, today unveiled its Winter Training Campaign: ‘Today’s record is tomorrow’s motivation’. The campaign is designed to motivate and educate people about the benefits of Garmin fitness products and how to get the best out of them as millions of fitness enthusiasts around the world embark on their training goals in the new Year.
“Successful winter training relies heavily on determination and confidence in what you are doing”
The campaign, including films with Team Garmin Cervélo’s Christophe Le Mevel (Fr) and Olympic Marathon hopeful Steve way (GB), was developed with acclaimed Austrian film-maker Andreas Hafele (Hafzoo), Make Studio – Bournemouth (UK), M&C Saatchi and with photography from Rama Knight. to start the new Year in the best form visit www.garmin.com/wintertraining
“Successful winter training relies heavily on determination and confidence in what you are doing,” explains Chris Merrell, Head of EMEA Marketing Communications. “It requires motivation to take on the elements outside, motivation to take on the challenges you’ve set yourself, and with Garmin products and our online community Garmin Connect™ we have the perfect support network to keep you going throughout the new Year. We’ve provided training plans for all levels and abilities, advice from our sponsored athletes and coaches, and our new films as inspiration for you to get out and train whatever elements are thrown at you.”
New Year’s Resolve: Many people will be jumpstarting the new Year with goals of simply achieving a better level of fitness. Garmin has worked with coaches and sponsored athletes across Europe to provide you with the best advice on how to approach the new Year whatever your level of fitness. From 12-week training plans for beginner and intermediate level through to 16-week advanced plans for those attempting one of the big marathons in London, Paris or Berlin, the plans can be loaded onto your Garmin device acting as your coach for each session, guiding you through every step.
Today’s record is tomorrow’s motivation: For many cycling and running enthusiasts, chasing the goal of your next marathon, or improving your performance over the season is all about benchmarks. With virtual racer and virtual partner technology, you can now motivate yourself by turning any training session into a virtual competition allowing you to race against your previous bests or challenge any activities uploaded to Garmin Connect™. this offers the perfect opportunity for setting yourself a pace and tracking your improvements in real time, or testing yourself against Garmin’s sponsored athletes.
Get an ‘Edge’ on the competition: Whether the competition is yourself or others, getting a head start on your training for the new year means whatever your goal you’ll be much quicker out of the blocks in 2012. that personal record won’t beat itself and those important training miles won’t be in the ‘tank’ when you hit the tough climbs in the summer. Take it from Christophe and Steve, the hard work is done now so that the season ahead is your best ever.
Complete the suite: for post-ride or run analysis, mapping, course and workout creating and detailed power metrics, Garmin Connect™ is a tool for every cyclist. With over 1 billion miles logged, users will never be stuck without a new route to explore. At Garmin Connect, members can explore other user’s workouts and send them directly to compatible Garmin fitness products to follow. having all of their cycling electronics and analysis from one brand means they can trust the equipment, the user experience and the support.
“Winter Training” is the latest campaign from Garmin’s expanding fitness segment, which focuses on developing technologies and innovations to enhance users’ lives and promotes healthy and active lifestyles. Whether it’s running, cycling, or other athletic pursuits, Garmin fitness devices are becoming essential tools for athletes both amateur and elite. for more about features, pricing and availability, as well as information about Garmin’s other fitness products and services, go to http://www.garmin.com/uk/products/sports-fitness/, http://garmin.blogs.com/uk/ and http://twitter.com/garminuk.
to watch step-by-step, feature-specific tutorial videos for Vector and other Garmin products, visit the online learning centre at www.garmin.com/learningcenter.
About Garmin International inc.
Garmin International inc. is a subsidiary of Garmin ltd. (Nasdaq: GRMN), the global leader in satellite navigation. since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. for more information, visit Garmin’s virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin and Vector are registered trademarks and ANT+ and Garmin Connect are trademarks of Garmin ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
this release includes forward-looking statements regarding Garmin ltd. and its business. such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 25, 2010, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). a copy of such Form 10-K is available at www.garmin.com/aboutGarmin/invRelations/finReports.html. no forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
<a href="http://eon.businesswire.com/news/eon/20120111005514/en/Garmin/satellite-navigation/fitnesstag:news.google.com,2005:cluster=http://eon.businesswire.com/news/eon/20120111005514/en/Garmin/satellite-navigation/fitnessWed, 11 Jan 2012 16:58:38 GMT”>Garmin® Global Winter Training Campaign Goes Live
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